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What happens to that power is the critical consideration - not the plate size. When the standard 240v power is applied to the smaller sized plates, the power is more concentrated. The concentrated power is also delivered more efficiently by our industry leading mesh plate design. The mesh grid provides specific channels which very effectively distributes the electrical power in an even and controlled manner across the surface of the entire plate to achieve better alteration to the pH and ORP.
The opposite occurs in larger plates. When the same 240v input voltage is spread out over a larger surface area it diffuses or dilutes the power. The larger plate size also provides more resistance requiring our competitors to use a faster flow of electrons (amps). This actually creates more stress on the plating, making it susceptible to more degradation over time. Additionally solid plates (as opposed to mesh) do not provide a uniform means to channel the current. This results in a very diffuse delivery of power which is inefficiently or unevenly dispersed and a less efficient and effective alteration to the pH and ORP.
More concentrated power delivered more evenly and efficiently is why we can do more with less. The easiest way to substantiate the effect on performance is to view the certified independent laboratory testing. EPA analytical lab clearly showed our smaller mesh plates with more concentrated and efficient power delivery outperform the competition's larger plates.
In summary, our competitors use more watts and amps, spreading the same input voltage over a plate surface area that is over four times larger. They do not deliver the power evenly or efficiently and must do so with greater resistance.
More power means more heat, which means the platinum plating breaks down faster on the surface of the electrode. This equals poor performance over time.
So now you can see that in truth, bigger is not better. This is why the electronics industry (and others) has shown that when technology advances, it typically results in smaller, more powerful and devices. Why would ionisers be any different? The truth is they are not.